MASON EASY-PAY CATALOG

As the marketplace changes, business must change accordingly. But, change must be proactive instead of reactive. You must be ahead of the curve in order to be successful. Mason Easy-Pay asked us to help them refresh their book with updated creative. To accomplish this, we provide them with photo direction along with lighting and prop style guides for their shoe photographer. We also work with Mason Easy-Pay on page layout design and photography for the newly-added apparel section. By creating an icon system, we were able to convey benefits of work shoes while cutting copy for a cleaner message.